Despite its critical importance, a surprising number of transformation efforts fail, even at some of the world’s largest, most profitable, and innovative organizations. Digital transformation holds the promise of revolutionising business, society and the way we live, but 84% of companies fail to get it right. So why do so many fail to do so? Integrate digital transformation efforts with the rest of the company. Only those that are dedicated to innovation, challenging the status quo, and a deep desire to be the leader in their market will be successful. For inspiration, here are 5 excellent examples of brands that are driving success through digital transformation. Post was not sent - check your email addresses! Blake Morgan is a customer experience futurist, keynote speaker and the author of two books including The Customer Of The Future. Companies That Failed At Digital Transformation And What We Can Learn From Them Digital transformation technology strategy, Getty A staggering 70% of digital transformations fail. Below there is a list of pilot case & examples that are part of larger digital transformation initiatives. Lesson: Integrate digital transformation efforts with the rest of the company. Even for digital-first industries like high-tech, media and telecom, only 26% saw success. Once a company becomes successful, matured, and grows into a large company, the culture takes on a life of its own and can quickly devolve into a complacent, change-resistant, and even toxic workplace. GE didn’t have strategic focus in a single area and tried to do too much. When done correctly, it can lead to amazing, future-proof results, but when done incorrectly it can be extremely costly and embarrassing for the company. These are the companies who failed at Digital Transformation – and why: GE created a new digitally-driven business, but they were unable to hone in on quality, focusing on size instead. For This is a In 2012, consumer packaged goods giant Procter & Gamble set out to become “the most digital company on the planet.” The company was already leading the industry when it decided to take things to the next level with a digital transformation. Digital transformations are often done best with a handful of passionate people leading the charge instead of thousands of employees. GE Digital quickly became stuck in the pattern of having to report earnings to shareholders and was focused more on short-term goals and earnings than long-term innovative goals and returns. From TV commercials to boardrooms, everything is becoming digital. I’ve heard just about every reason and excuse for organizations failing at digital transformation, although my favorites are blaming the employees or the vendors tasked to help guide the transformation. These finalist companies advanced into the third round of the analysis but fell short in the judge’s ratings to make the T20. And less than one in five companies are deemed “very effective” with digital transformation. In our own innovation consultancy projects, we regularly look at how other companies approached this problem. 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