In this paper, we argue that while there are some unique characteristics of emerging markets, all countries within emerging markets do not have similar levels of product penetration and consumption. The article suggests that a proper step should be taken by the government and private agencies to implement ICT based academic syllabus, update legal frameworks, developing ICT infrastructure and creating awareness of the man people for effective implementation of e-commerce for sustainable economic growth. Companies seeking to capture these opportunities will need to navigate the existing hurdles in each country: political instability in some cases, difficult cultural environments in others, limits on financing in still others, and low availability of skilled labor in most. The results show that whether a variable accounts for variance in prices differs from product to product. Authors suggest a structured and outcome-based viewpoint to the construct of green marketing. It is extensively believed and observed that the shift to "green" may appear to be costly in the short term; it definitely proves to be an essential and advantageous, cost-wise too, in the long run. Keywords: e-commerce, information technology, customer satisfaction, business. What has changed is the number of options you have. Factor analysis revealed four distinct media selection factors, which systematically differed in degree of importance regardless of ad managers' age, education, gender, and years in advertising. This led to green marketing, a new marketing philosophy. Such an occurrence is usually detrimental to foreign marketers and investors. And with that, I leave you to build your online marketing business. These economies are the leaders among developing countries. The discrepancy between the amount of time people spend online and the amount top advertisers spend there. © 2008-2020 ResearchGate GmbH. The findings of the research present opportunities for researchers and managers to apply green marketing orientation. Through a This implies that the emerging market consumers are accustomed to protection from the external corporations. green consumer, and green marketing, and also by marketing compound strategy. The citizens are always protected by the state from external interference and from opening up to the global economy. This viewpoint on green marketing involves various sub-processes that lead to the selling of products while gaining environmental benefits. This paper mainly focuses on the concept, need, importance & strategy of green marketing in India. It incorporates macroeconomic stability, the middle class, the consumer market size and growth, and openness. As society becomes more concerned with the natural environment, businesses have begun to modify their behavior in an attempt to address society's "new" concerns. Then, there are the logistical and cultural challenges of … Journal of Current Issues and Research in Advertising. Technology is the backbone of e-commerce. The article finds out same opportunities like India already adopted modern ICTs, 4G technologies, available broadband and so many local e-commerce businesses. That’s a major challenge, but it’s also an opportunity, frankly not just for emerging economies, but for advanced economies. The first pillar, market, is perhaps the most fundamental. understand these elements stand to earn the most commissions. challenges that these case companies had to deal with are lack of experience, the law and tariff system is difficult to understand, the laws change frequently, the economic development is rapid and the infrastructure is poor. This ought to represent an opportunity – many emerging markets are free to adopt new technologies, such as LTE and fibre, without the burden of managing legacy infrastructures. One business area where environmental issues have received a great deal of discussion in the popular and professional press is marketing. Antoine van Agtmael coined the term “emerging markets” while working for the International Finance Corporation in the 1980s. Path to growth: The power of technology in emerging markets Despite the challenges, change is afoot. The sample was drawn from the population of MBA students of Sudanese Universities. India, for example, has struggled to develop digital infrastructure. This usually takes place as they become more industrialized and embrace free market economics. E-marketers working in emerging economies should know and understand _____. But the industry's privacy issues have not been sufficiently resolved. ResearchGate has not been able to resolve any references for this publication.