It is the display of the store which attracts passing individuals into the store. 5 Non-Product Factors That Influence Purchase Decisions. This article focuses on four important demographic factors and the effect they have on consumer … Seemingly unimportant details can affect consumers’ decision to buy or click away. 6. The store display plays an important role in influencing the buying decision of the customers. Consumer behavior is the decisions and actions that affect the purchasing behavior of a consumer. this study is to explore the factors affecting customers’ purchasing decision through e-commerce (online shopping). Factors Affecting Consumers Purchasing Decisions in Online Shopping in Hong Kong LUI CHEUK MAN, DESTINY BA (Hons) Scheme in Fashion and Textiles … Price is a very crucial factor affecting the online shopping behaviour of the Millennials (Tan & Leby Lau, 2016). Design/methodology/approach – A descriptive type of study using judgmental sampling for selecting the samples from online shopping users of Kanpur city. As a result, an integrated consumer online shopping decision-making model is developed which contains three elements—Consumer, Product, and Web Site. external factors of online consumer decision process and examine the influence of offered services and delivery conditions toward consumer’s decision‑making in online grocery shopping. The paper focuses primarily on the choice of the type of service and the determination of delivery When it comes to choosing one product versus another, consumers – whether consciously or subconsciously – weigh a variety of factors. The mysteries of the decisions of the online shopper are speculative at best as delving into the thought processes of each individual consumer is hard to predict. 1) Personal Factors. The online shopping environment enables consumers to reduce their decision -making efforts by providing vast selection, information screening, reliability, and product comparison (Alba et al.,1997).Since the Internet provides screened and comparison information for alternatives, consumers may reduce the cost of information search and the effort in making purchasing decisions .However, … 94% of consumers will not buy from an online store with the majority of bad reviews, 27% of consumers said they will be affected by a minority of bad reviews, and 35% of consumers will not buy from an online store with no reviews at all. There are several factors that affect the online buying behaviour of consumers. Purpose – To investigate the factors affecting consumer’s online shopping behavior. Azizi et al. We evaluated the criteria based on which users make decisions when purchasing online. purchase intention and online shopping behavior. There are several factors which affect the buying decision of the customers. Consumers’ attitude and shopping intentions on the Internet are guided by a wide variety of situational factors, like geographical distance, lack of mobility, time pressure, attractiveness of alternatives and need for special items. Factors Affecting Consumers' Intention to Purchase Online IUYD’2017 / 8(2) 65 Internet shopping, which is widely used in many sectors of the world, from the food and drink sector to the pharmaceutical sector, displays a growing structure that incorporates many factors and innovations affecting consumers' buying intentions. What drives motivates consumer to choose a particular product with respect to others. There is a huge variety of consumers from a small child asking mum to buy a new game to an For instance, in comparison to younger people, older people have less knowledge about the Internet and new technology, so they urge to try products before purchasing. The functional motives relate to consumer needs and could include things like time, convenience of shopping online, price, the environment of shopping place (i.e. When it comes to the psychological factors there are 4 important things affecting the consumer buying behaviour, i.e. Online Shopping Statistics: Reviews Impact on Consumers Online Shopping Behavior. The way your product looks can hugely impact your sales. couch buying), selection of products etc. There are product factors and non-product factors. The consumer buying habits and decisions greatly depend on the economic situation of a country or a market. factors on online shopping. When a nation is prosperous, the economy is strong, which leads to the greater money supply in the market and higher purchasing power for consumers. consumers when purchasing books online? However, there are several factors affecting buying decisions and consumer behavior. Economic Factors. perception, motivation, learning, beliefs and attitudes. 5. In an effort to organize these factors, it would be appropriate to create two distinct categories. The following are the main economic factors that greatly influence the consumer buying behavior: Personal Income: The personal income of an individual influences his buying behavior as it determines the level to which the amount is spent on the purchase of goods and services.The consumer has two types of personal incomes disposable income and discretionary income. Consumer Online Shopping Behaviour: The course of online purchasing of goods or services through e-commerce platforms can be referred to online shopping behavior. With an increase of 19.9% in 2016 and a forecasted growth of 17.5% for 2017, global business to consumer (B2C) e-commerce is now accounting for 8.7% of retail sales worldwide. [8] To examine the technology acceptance model and its impact on customer attitude toward online shopping. The objective of this paper is to determine factors that affect the consumers’ willingness to purchase product from the online store. The … 1. A Study of Factors Affecting Consumer Buying Behaviour in Online Shopping (Case Study: Digikala Online Store) Hadi Bastam1, Vahideh Tabasi Lotfabadi2, Vahidreza Kouchakzadeh3 and Mozhgan Faraji4 ABSTRACT This study was conducted with the aim to investigate determinants of consumer buying behaviour in Digikala Online Store. The jury is out on social media’s influence on buying decisions. It is found that marketing communication process differs between offline and online consumer decision. At the end of this paper, limitations and future directions discussed. Identifying key factors affecting consumer purchase behavior in an online shopping context Chung‐Hoon Park (Chung‐Hoon Park is a Doctoral Candidate at the Graduate School of Management, Korea Advanced Institute of Science & Technology, Dongdaemoon‐Gu, Seoul, Korea.) First, consumers screen a large set of products so that they can find the subset In the domain of consumer behaviour research, there are general models of buying behaviour that depict the process which consumers use in making a purchase decision. When a consumer is shopping, the factor that can quickly help them decide to make a purchase is a product image. That is often analyzed and studied by marketers. Factors affecting the consumer buying behavior I am business student from UOB, this survey will help to collect data for the project. Indian consumers tend to be more family orientated than western ones but that doesn’t mean there aren’t Indian consumers who don’t make highly individualistic purchasing decisions – or Western ones that don’t think collectively. They have studied consumer online shopping intention, motivation and decision making. It includes age, gender, education, occupation, income status and etc. There’s conflicting research on the influence of social media on purchase decisions. Takeaway: Cover walking areas in your retail store with soft carpet, but use hard flooring next to products. The study investigates the relationship between factors affecting consumer buying ... consumer buying behavior towards online shopping. identifying the factors that affect the willingness of consumers to engage in internet shopping. Punj (2011) & Richa (2012) suggest that consumer demographic variables affect their shopping preferences. 1 Overall, e-commerce is still dominated by younger and middle-aged consumers, but older consumers … Some of these differences are easily noticeable whereas the others might be a little difficult to observe. Several factors such as trust, satisfaction, return policy, cash on delivery, after sale service, cash back warranty, business reputation, social and individual attitude, are considered. The aim of this questionnaire is to investigate the factors that affect the consumer buying behavior. Let us go through them one by one: Store Display and Presentation of Products. 2.2. Impact of price on the shopping behaviour of the Millennials. Social Factors However, this research will try to identify the main factors influencing the online consumer and will, therefore, try to limit these to a few in The objective of this study is to provide an overview of online shopping decision process by comparing the offline and online decision making and identifying the factors that motivate online customers to decide or not to decide to buy online. 2 Factors affecting consumers’ purchasing decision Consumer behavior studies individuals and groups when they select, purchase, use and dispose products, ideas, services or experiences. The non-functional motives relate more to the culture or social values like the brand of the store or product for instance. 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